Case studies / Hearth & Flour
“Subscriptions turned our regulars into rent money.”
- Bakery
- Hearth & Flour
- Location
- Guelph, ON
- Plan
- Micro
62
active weekly subscribers
71%
of revenue now recurring
0
re-orders to chase
Marcus and Dana Whitlow bake together three days a week in Guelph. The same dozen customers had been re-ordering the same loaf every week for a year before they realised it was a standing order pretending not to be one.
What made you try subscriptions?
The same twelve people were ordering the same loaf every single week and re-typing it every single week. It was obviously a standing order pretending not to be one.
Was it a hard sell?
No. We asked the regulars directly and most said yes on the spot. They were already committed — we had just never given them a way to say so.
What does it mean day to day?
We know the floor before the week starts. That is the difference between a hobby that pays and a business you can plan around.
“We know the floor before the week starts.”
Marcus & Dana Whitlow · Hearth & Flour
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