What each plan includes
Nano, Micro and Master — what actually changes between them, and how to tell which you need.
Three plans. The differences are the platform fee and which features are switched on — there is no cap on how many orders you can take on any plan, including free Nano.
| Plan | Monthly | What it adds |
|---|---|---|
| Nano | Free | Website, custom domain, bake days, ordering, pickups, customers, bio links. |
| Micro | $29 | A lower platform fee, plus subscriptions, marketing automations, local SEO, and Square as a payment option. |
| Master | $99 | Staff accounts and roles, workshops, gift cards, direct social publishing, storefront traffic analytics, and fuller AI-written site copy. |
Some features on the plan page are marked as coming soon. Those are dimmed rather than hidden so you can see where a plan is going — but do not buy a plan for one of them.
Which one you need
The honest test is arithmetic. If the difference in platform fee across a typical month costs you more than $29, Micro pays for itself. Below that, stay on Nano — and note that a custom domain does not require a paid plan.
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